DRIFTER SISTERS

This branding project is rooted in the story of two sisters raised along the East Coast shoreline. Brewed by the bay, their café captures the laid-back rhythm of coastal living; sun-worn, salt-tinged, and endlessly welcoming. The goal was to build a brand that feels like an easy morning near the water, effortlessly authentic. I designed a cold brew label system for real in-house use. Each label features a customizable circle-mark area, allowing the team to simply mark or check off the cold brew variety before packaging. It keeps the process efficient, flexible, and true to the brand’s relaxed, coastal functionality.