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HENDRICK'S "GIN"TIMATES
Project Type
Hendrick's Gin, Valentines Day Campaign
Team
CD: Ron Pushkar
CD/Copywriter: Jerry Stifelman
PR: M&C Saatchi Sport & Entertainment North America
Product creation: Wiederhoeft
Stills retouching: Dennis Barretto
Role
Art Direction & Design
Ultimately created a line of lingerie for a positively sensual gin experience. Concepted and sketched out lingerie ideas; like a bottle corset, a pinky garter and a cocktail pin. Whimsical fashion house, Wiederhoeft, then fabricated the vision into a tangible series of dressings for consumer purchase. I directed an in-house photo shoot to display the humorous function of the
seductive items.
Contact
Get in touch with me to discuss your
design needs.
Phone: 610 573 3053
Email: mkeim.design@gmail.com