HENDRICK'S FLORA ADORA

Hendrick’s Flora Adora Gin is a limited release variant with an aromatic profile that highlights bright florals.

The team developed a tempting brand story that highlighted botanicals like cucumber and wild flowers, while my initiative was focused on parallel pathing the label concept and the key visual
design. I created the icon, word mark and color palette for the label. For the Key visual, I constructed characters and developed a layered scene that told the whimsical story of Hendrick's Flora Adora Gin. After creating a suite of assets, a variant guide line was developed to maintain the brands goals of cohesiveness while allowing it to expand and grow larger within several markets. From activations to retail space, I helped guide this variant's visual structure.