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HENDRICK'S GIN, REFRESHING ENCOUNTERS
Project type
Hendrick's Gin, Summer Campaign 2022-2025
Role
Art Direction, Key Visual & Brand World Development, OOH Mechanical Print Production
Team
CD: Ron Pushkar, Jerry Stifelman
Designers: Courtney Polidoro, Kate Gallagher, Jenna Juliano, Emma Liss
Animation: Aya Kaufmann
The team was asked to develop a key visual that revolved around a refreshing scene for the summer season. I led with a disruptive visual that was then extended into 2 more assets, a visual that hero-ed the bottle and another that hero-ed the serve.
This was the largest US out-of-home campaign to date, with over 100 placements across the nation. All upcoming assets were created and prepped for production by our team. You’ll see this art displayed across the world in multiple markets.
Contact
Get in touch with me to discuss your
design needs.
Phone: 610 573 3053
Email: mkeim.design@gmail.com