HENDRICK'S GIN, FESTIVE CAMPAIGN 2022-2023

Briefed to Create 3 Key visuals to demonstrate the festive themes of Gathering, Gifting & Hosting for paid media and social takeovers. I developed the Gifting Key visual that implemented stripes to create a distinctive festive thread, that was then continued onto the rest of the visuals expanded by the team. This campaign was well received and continued for another season. The art was showcased throughout hundreds of different assets - from wrapping paper to large scale retail display.